Preparing delivery across Belgium and the NetherlandsA little TIME, just for you

South African rooibos rituals

Make time
for yourself.

Rooibos, honeybush and skin care for women choosing themselves.

Shop the collection →
07:30

Your time starts here.
For slow mornings, busy middays and softer evenings.

A woman enjoying a warm moment in a sunlit field
01

Care that meets you where you are.

01 South African rooibos

02 Naturally caffeine-free teas

03 Five launch products

04 Belgium & Netherlands

The TIME collection

Everyday care, made intentional.

Two teas and three skin-care essentials. Prices include VAT; delivery fees will be confirmed before launch.

Rooibos Tea

The unhurried cup

€6.50

100 gSouth African rooibos for a warm and unhurried pause.

Honeybush Tea

The naturally sweet cup

€6.50

100 gSmooth South African honeybush with a softly sweet character.

Hand Balm

The keep-going ritual

€6.50

50 gComforting everyday hand care enriched with rooibos extract.

Foot Balm

The end-of-day ritual

€6.50

50 gSoothing foot care for the quiet moment after a day on the move.

Night Cream

The evening return

€15.50

50 gRich evening face care with rooibos extract for your nightly ritual.

Rooibos Tea
100 g€6.50

The unhurried cup

Rooibos Tea

Smooth, earthy, naturally caffeine-free

Rooibos (Aspalathus linearis) grows exclusively in South Africa's Cederberg region. Known for its deep amber colour and naturally sweet, nutty flavour, rooibos has been enjoyed by local communities for generations and is now loved worldwide.

Why people love Rooibos

  • Naturally caffeine-free - perfect any time of day
  • Low in tannins, making it gentle and smooth
  • Naturally sweet with no added sugar
  • Enjoyed hot or iced, plain or blended

Traditional and lifestyle benefits

  • Supporting a calm, balanced lifestyle
  • Being gentle on the stomach
  • Hydration with flavour, without stimulants
  • A comforting evening ritual

Rooibos is naturally rich in plant compounds traditionally valued for their antioxidant properties. Indigenous to South Africa, it reflects a deep respect for the land and generations of herbal knowledge.
Honeybush Tea
100 g€6.50

The naturally sweet cup

Honeybush Tea

Naturally sweet, floral and comforting

Honeybush (Cyclopia species) is a close relative of rooibos and grows along South Africa's coastal mountains. It gets its name from its naturally honey-like aroma and soft floral taste.

What makes Honeybush special

  • Naturally caffeine-free
  • Smooth, light and slightly sweet
  • No bitterness - even when brewed longer
  • Loved by both adults and children

Traditional and lifestyle benefits

  • Gentle, everyday enjoyment
  • A naturally sweet alternative to sugary drinks
  • Relaxation and comfort, especially in the evening
  • A light, refreshing cup that is easy on the palate

Honeybush is indigenous to South Africa. Sustainably and traditionally harvested, it carries a rich cultural history, minimal processing and a strong connection to nature and place.
Hand Balm
50 g€6.50

The keep-going ritual

Hand Balm

Care for hard-working hands

Our hand balm provides intensive care for dry, tired hands. Rooibos extract works alongside rich butters and oils to help protect the skin's moisture barrier and restore softness.

Benefits

  • Helps soften rough, dry hands
  • Supports skin barrier protection
  • Comforting and non-greasy feel
  • Ideal for frequent use
  • Helps hands look and feel smoother

Ingredients

Aqua, Glycerine, Petrolatum, Dimethicone, Cetearyl Alcohol, Sunflower Seed Oil, Panthenol, Niacinamide, Sweet Almond Oil, Tocopherol, Alkyl Acrylate Crosspolymer, Aspalathus Linearis (Rooibos), Propylene Glycol, Lavender Oil, Disodium EDTA, Benzyl Alcohol, Phenoxyethanol.

Hand-made in small batches with rooibos tea extract and skin-loving ingredients.
Foot Balm
50 g€6.50

The end-of-day ritual

Foot Balm

Targeted care for dry feet

Formulated for thicker, drier skin, this foot balm delivers long-lasting moisture where it is needed most. Rooibos extract helps calm the skin while nourishing ingredients help restore comfort.

Benefits

  • Helps soften dry, rough heels and soles
  • Supports skin hydration and comfort
  • Ideal for evening or overnight use
  • Leaves feet feeling smooth and refreshed

Ingredients

Aqua, Glycerine, Petrolatum, Dimethicone, Cetearyl Alcohol, Sunflower Seed Oil, Panthenol, Niacinamide, Sweet Almond Oil, Tocopherol, Alkyl Acrylate Crosspolymer, Aspalathus Linearis (Rooibos), Propylene Glycol, Rosemary Oil, Disodium EDTA, Benzyl Alcohol, Phenoxyethanol.

Hand-made in small batches with rooibos tea extract and skin-loving ingredients.
Night Cream
50 g€15.50

The evening return

Night Cream

Deep nourishment while you rest

This rich yet easily absorbed night cream is designed to support the skin's natural overnight renewal process. Infused with rooibos extract and nourishing oils, it helps replenish moisture and leaves skin feeling soft, supple and comforted by morning.

Benefits

  • Deeply moisturising for dry or mature skin
  • Helps improve the appearance of skin elasticity
  • Supports overnight skin comfort and hydration
  • Leaves skin feeling smoother and well-nourished
  • Suitable for nightly use

Ingredients

Aqua, Glycerine, Petrolatum, Dimethicone, Cetearyl Alcohol, Sunflower Seed Oil, Panthenol, Niacinamide, Sweet Almond Oil, Tocopherol, Alkyl Acrylate Crosspolymer, Aspalathus Linearis (Rooibos), Propylene Glycol, Disodium EDTA, Benzyl Alcohol, Phenoxyethanol.

Hand-made in small batches with rooibos tea extract and skin-loving ingredients.

We would love to hear from you

Let’s make time to talk.

Questions about our teas, skin care or your order? Leave us a note and the TIME team will get back to you.

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Rooted in South Africa

A small ritual can change the shape of your day.

TIME connects the warmth of rooibos with simple moments that feel like yours again.

From the CederbergSouth Africa

01

Simple to begin

Useful products and familiar gestures — no complicated ten-step routine.

02

Rooted in rooibos

A distinctly South African thread joins each cup, touchpoint and ritual.

03

Made for real days

Care that fits between work, family, life and the moments you choose to keep.

A woman walking in warm morning light

TIME is not about finding more hours. It is about choosing what matters.

This is your reminder

“Putting yourself first can begin with something very small.”

A warm cup. A nourishing balm. Five quiet minutes. TIME turns ordinary routines into deliberate rituals.

Good to know

Everything to know before beginning your ritual.

01What makes rooibos special?+

Rooibos grows naturally in South Africa's Cederberg region. It is naturally caffeine-free and loved for its warm, gently earthy character.

02Where will TIME deliver?+

The production shop is being prepared for Belgium and the Netherlands.

03Is payment live yet?+

Yes. Payments are processed securely by Mollie.

04Are the skin-care products suitable for sensitive skin?+

Every skin is different. Patch test first and check the final ingredient list if you have known sensitivities or allergies.